Capital FM 88.9 - Women, The New Capital
Capital FM 88.9 - Women, The New Capital
  • Sarah Lee Say Wah / intern reporter
  • 승인 2012.03.02 09:02
  • 수정 2012-03-02 09:02
  • 댓글 0
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Have you heard of the Radio Station just only for Women ? We, Korea, don't have a Radio station that kind of a station. But, listen carefully and you can see Radio station for women. Of course, everybody can listen and enjoy this program. But Capital FM 88.9 aims to fill the void in the current market offerings by being the first and only radio station for women in Malaysia. This story was written by Sarah, intern reporter in womennews newspaper Launched by Star Radio Group, Capital FM 88.9 officially went on air at 6:00am on 1 December 2011 in Malaysia. As female make up half the population of Malaysia, Capital FM aims to fill the void in the current market offerings by being the first and only radio station for women in the country. This intelligent, uplifting, informative and entertaining station acts as a voice and sounding-board for women, where presenters connect with women to address their emotional and intellectual needs. With a catchy tagline “Women–The new Capital”, one of Capital FM’s driving goals is to enhance the quality of women’s lives and their communities.

 

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By giving women a platform in which they can be heard, Capital FM strives to provide timely and relevant information from modern women to modern women. In short, Capital FM is Real Radio for Real Women. Capital FM has a line-up of handpicked celebrity presenters; Asha Gill, Joanne Kam, Xandria Ooi, Patricia K, Priscillia Seelan, April Kuan, and Liang. Having profound experience in the entertainment industry, they are able to add their own flavors to the station to suit their listeners as well as to keep them company throughout the day. The uniqueness of each segment is immediately highlighted by the presenters behind each programme. The announcers are celebrities in their own right having entertained audiences in a myriad of events within the fashion, travel and entertainment industry. No other station in Malaysia offers this many stars under one roof. The distinctive strength of the station lies in the combined expertise and understanding of what listeners truly want. On the constant lookout for engaging touch points in order to reach out and understand listeners better, all segments and programmes are revised and tailor-made in view of listener demands. The station music offerings are wide and they range from the 80's to what is current. They are playing great tunes from each decade including the “long lost favorites” - tracks that have been far forgotten and unjustly pushed aside by today’s modern soundtracks. Listeners can now tune into Capital FM live anywhere and anytime via online; at www.capitalfm.com.my. Alternatively, you can listen to it through a free iPhone application called TuneIn Radio (http://itunes.apple.com/kr/app/tunein-radio/id418987775?mt=8). Search by location, click “Asia” and then select “Malaysia”, you will find Capital FM fifth on the list. Asked whether Capital FM is also suitable for men listeners, the station strongly believes that smarter guys will tune in. However, the core target listener is aimed at urban women aged from 25 to 35 in Klang Valley, Malaysia. So far, the station has received overwhelming response from listeners through emails, studio calls and messages on the social media platforms. If you have anything to share about the station, music, women’s issues or any other topics of interest, join Capital FM’s Facebook page at https://www.facebook.com/CapitalFM88.9. The radio presenters and administrators would be more than happy to interact with you, no matter where you are from. The station is pretty selective in joint collaboration/co-branding initiatives as to ensure the brand positioning for the station (Malaysia’s Premier Radio for Real Women) is accentuated accordingly. At the same time, they are looking into an online avenue expansion whereby users can look forward to a total 'modern woman' experience on the website. From places to go, things to do and issues to discuss and share, the website content goal is to become a hub and platform for women to educate, update and share with each other as an online sisterhood and community. Regarding the question on whether a woman radio station should be established in South Korea, the station says a BIG YES! Every country in the world should celebrate the significance of woman contribution whether socially, economically or politically. To find out more about Capital FM, LOG on to their official website at www.capitalfm.com.my, LIKE them on Facebook page (CapitalFM88.9) or FOLLOW them on Twitter @ iAMCapitalFM.

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